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MS VIVA LAS VEGAS 2026
Beauty Pageant
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What You'll Win
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The glitz and glamor of Las Vegas are set to shine even brighter this year with the Ms. Viva Las Vegas Beauty Pageant, a dazzling event where, for the first time ever, all contestants will be employees of the city's iconic hospitality industry. These stunning and impressive women will step out from behind the scenes to dazzle the world with their charisma, grace, and charm. Shining the spotlight on them will not only highlight their beauty but also their dedication and hard work that make the magic of Vegas possible.
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THE PAGEANT WINNER: Not only will you be crowned Ms. Viva Las Vegas 2026 but you will receive all the accolades and opportunities the city will be throwing your way! And, to help you take advantage of those opportunities, you'll get a brand new car .
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1ST RUNNER UP will need to be prepared to take on the role as the new queen of Las Vegas should we need her. But only after she gets back from her all-expense paid Luxury Vacation.
The Reigning Ms. Viva Las Vegas
Malea Martone
Malea Mar'zaka Martone is a first generation American born Moroccan and the Co-Founder of the Ms. Viva Las Vegas Beauty Pageant. She is a philanthropists and a local fashion model that specializes in Runway and Print.
She is also a Las Vegas native. Although she's lived as far south as Miami, Florida and as far north as Oregon, she's always returned to the city that holds her heart and childhood memories. Her dreams and ambitions were always to encourage young people to strive for their dreams and chase their goals by always reminding them and believing for herself that confidence is key.​
Malea is a giver. She currently juggles parenting, studying for her doctorate in physical therapy and her career as home health care professional working solely with veterans in the last years of their lives. She has become an integral part of our mission at P.A.T.H.S. Project by serving on our board as our Outreach Coordinator.
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Connect with her on Instagram
About Us
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The Pageant was established in 2024, by a local Vegas resident and entrepreneur.
He realized the true princesses of Las Vegas go largely unrecognized while contributing the most to what
makes Las Vegas famous. He decided that the time to bring these women out from behind the scenes was
long overdue.
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The Ms. Viva Las Vegas Beauty Pageant, Is a Fundraising Branch of PATHS Project.
We raise money to bring much needed personal development and training programs to facilities and agencies that service the at-risk teen community.
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We also give the women in the hospitality industry of Las Vegas, opportunities outside of their immediate position, through our local network of relationships across fashion, entertainment,
and retail.
Our Pageant encourages the women who are often overlooked and sometimes even considered decor of the Las Vegas glamor, to branch out, challenge themselves and strive for more, and essentially embody the organization's mission of becoming the best possible version of themselves.
How it Works
# 01
How the pageant works
​The pageant is a people's choice election.
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Register by clicking the button on this page
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Create your profile (choose your best photos)
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​Share your link with friends and family, on your Social media pages and anywhere else you want.
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Encourage as many people as you can to vote for you.
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​The Registrant with the most votes at by the end of the year will be crowned Ms Viva Las Vegas at our grand New year's Eve Crowning Coronation! We wish all of you the best of luck and remember, whether you win or not, you're already a Queen!
# 02
Conditions of Becoming a Contestant
We want as many ladies as possible to have a chance to compete in our pageant. in order to make that as easy as possible, we've decided on only 2 conditions;
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1. Registrant must be 21 to enter
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2. Registrant must be currently employed at and/or by a local Las Vegas establishment
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Expectations of Contestants
During the voting we consider each contestant to be a representative of the pageant, therefore we’d appreciate it if you would conduct yourselves with grace and poise and remember that what you do to get votes reflects on Ms Viva Las Vegas as whole.
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Benefits of Competing
​1.Personal Development
​Confidence and Self-Esteem
​Communication Skills
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​2. Networking Opportunities
​Industry Exposure
​Friendships and Connections
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​3. Career Advancement
​Professional Visibility
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​4. Charity and community involvement
​Philanthropy and Advocacy
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​5. Physical and Mental Discipline
​Fitness and Health
​Mental Resilience
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​6. Public Recognition
​Boost in the Visibility of Your Personal Brand​​​
# 05
Requirements of the Winner
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Empower and mentor others.
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Promote beauty pageant and brand.
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promote charity through fundraising and volunteering in our community.
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Conduct themselves in a way that reflects positively on our city.
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participating in speaking engagements, performances and appearances
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advocate for PATHS Project
Become Our Partner
Partnering with The 2025 Ms Viva Las Vegas Beauty Pageant can offer numerous benefits for companies and organizations. Here’s a list of potential advantages:
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Brand Visibility
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Targeted Marketing
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Public Relations and Corporate Social Responsibility (CSR)
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Networking Opportunities
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Increased Sales and Lead Generation
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Content Creation and Storytelling
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Brand Loyalty and Affinity
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Market Research and Feedback
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Competitive Advantage
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Long-Term Brand Positioning
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